Digital Storefronts Help Independent Insurance Agencies Evolve in Minnesota and Wisconsin in Response to the Pandemic

West Bend, WI – April 14, 2020 – Independent insurance agencies are rising to the challenge of today’s changing environment amidst the growing pandemic. West Bend Mutual Insurance Company’s investment into The Internet of Insurance powered by Dais Technology, Inc. funded over 1,350 digital agency storefronts for independent agencies in Minnesota and Wisconsin during this pandemic. A build of this size was unprecedented but accomplished in 90 days thanks to strong partnership and a need to accelerate the opportunity of industry transformation. 


Digital storefronts from the Internet of Insurance are digital portals for agencies to connect with prospective policyholders. The technology allows them to obtain quotes for them in an efficient manner with their carriers by using one streamlined workflow. The storefronts allow agencies to connect with affiliate marketing partners, e-commerce sites and most importantly with their local communities. Individual producers or unique program managers can all create their own custom branded digital storefronts with this platform.

Matt Banaszynski, CEO of the Independent Insurance Agents of Wisconsin, said “West Bend’s investment makes it possible for every one of our members to digitally connect to their carriers. The Internet of Insurance creates a universal remote where our member agencies have a modern technology platform and can finally take full advantage of carrier technology investments that save time in quoting. We look forward to bringing these capabilities to the rest of the states across the country with many of our state Big I partners.”

Kevin Steiner, President and CEO of West Bend, said “This is a time when we all have to come together to help the industry adapt to a digital reality. We are also in the process of connecting our APIs to the Internet of Insurance to further help agencies.”


Dan Riley, CEO for the Minnesota Independent Agency and Brokers Association, said, “We appreciate West Bend’s investment because it allows us to provide this extremely valuable offering at no additional cost to our members. Everyone in our business needs this right now.” 

About West Bend Mutual Insurance Company 

West Bend Mutual Insurance Company, headquartered in West Bend, Wisconsin, provides property/casualty insurance products, including a broad personal lines coverage package, a full range of commercial products and services, insurance for specialty lines, and bonds. West Bend employs more than 1,300 associates and is represented by approximately 1,500 independent insurance agencies throughout Wisconsin, Illinois, Iowa, Minnesota, Indiana, Ohio, Michigan, Missouri, Kansas, Kentucky, Nebraska, Tennessee, North Carolina, and Virginia. The company has been rated A (Excellent) or better by A.M. Best since 1971. West Bend also consistently ranks higher than its competitors in an agency loyalty survey.


About the Independent Insurance Agents of Wisconsin (IIAW) 

Independent together, the IIAW strong membership establishes it as the largest and most influential independent insurance agent association in the state. Serving over 5,000 agents at over 600 locations, the IIAW is an industry leader, an advocate, a business builder, a partner for the future and we invite you to continue growing with us. The IIAW provides the tools, knowledge and protection to help its member agencies serve clients effectively and build successful agencies.

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About the Minnesota Independent Insurance Agents and Brokers Association (MIIAB)

The MIIAB helps its members make the commitment to building and strengthening the independent agency system. This association promotes the value that independent agents bring to their customers and communities. The MIIAB equips its members to grow as agents, businesses and professionals. The MIIAB actively fulfills your needs as an independent agent by keeping its members informed within the insurance industry, by providing them with opportunities for education and professional development, and to advocate on its members behalf. It provides its members with the resources to give member agencies a sustained competitive advantage.

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About the Internet of Insurance (IOI)

The Internet of Insurance is an insurance platform committed to bringing the industry into the 21st century. The IOI’s primary focus is connecting agencies and carriers with a cutting-edge software platform purpose-built to handle the complexity of insurance. The IOI has a simple vision: a day in which agents, carriers, and policyholders are connected in real-time through a cooperatively-owned digital network creating a win-win-win for everyone involved.

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